{"id":10306,"date":"2022-10-19T09:45:57","date_gmt":"2022-10-19T09:45:57","guid":{"rendered":"https:\/\/misterads.es\/case-study-drinksco\/"},"modified":"2023-06-19T11:53:01","modified_gmt":"2023-06-19T10:53:01","slug":"case-study-drinksco","status":"publish","type":"post","link":"https:\/\/misterads.es\/en\/case-study-drinksco\/","title":{"rendered":"Study Case Drinks&#038;Co"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_heading  avia-builder-el-first   container_wrap sidebar_right'  ><div  class='avia-slideshow av-l9e21l3o-2ada1eb62b1e543a52d8d78e18088ea5 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-l9e21l3o-2ada1eb62b1e543a52d8d78e18088ea5__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-10265 avia-img-lazy-loading-not-10265\"  src=\"https:\/\/misterads.es\/wp-content\/uploads\/2022\/10\/Cabecera-DrinksCO-ok-1500x430.png\" width=\"1500\" height=\"430\" title='Cabecera Drinks&amp;CO ok' alt='Maximizar el ROI rentabilizando costes'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/misterads.es\/wp-content\/uploads\/2022\/10\/Cabecera-DrinksCO-ok.png 1500w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/10\/Cabecera-DrinksCO-ok-300x86.png 300w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/10\/Cabecera-DrinksCO-ok-1030x295.png 1030w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/10\/Cabecera-DrinksCO-ok-768x220.png 768w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/10\/Cabecera-DrinksCO-ok-705x202.png 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-10306'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9dzijbt-ad78b799d23ca46f2c368776d85cfd52\">\n#top .av-special-heading.av-l9dzijbt-ad78b799d23ca46f2c368776d85cfd52{\npadding-bottom:10px;\ncolor:#ff6c2f;\n}\nbody .av-special-heading.av-l9dzijbt-ad78b799d23ca46f2c368776d85cfd52 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l9dzijbt-ad78b799d23ca46f2c368776d85cfd52 .special-heading-inner-border{\nborder-color:#ff6c2f;\n}\n.av-special-heading.av-l9dzijbt-ad78b799d23ca46f2c368776d85cfd52 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l9dzijbt-ad78b799d23ca46f2c368776d85cfd52 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >MAXIMIZE ROI MAKING PROFITABILITY COSTS<\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Drinks &amp; Co<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-51m3vjl-9303b91a219d63daa0dffb7167a8960f\">\n#top .hr.hr-invisible.av-51m3vjl-9303b91a219d63daa0dffb7167a8960f{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-51m3vjl-9303b91a219d63daa0dffb7167a8960f hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4b82hjl-521fbcd97d9b19206d702d1477e61c6b av_one_third  avia-builder-el-3  el_after_av_hr  el_before_av_one_third  first flex_column_div  '     ><section  class='av_textblock_section av-l9dzlv8v-2d6cbf4cee2a3bd0ac70c64a01d723cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Sector<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">Alcoholic drinks<\/h2>\n<\/div><\/section><\/div>\n<div  class='flex_column av-3yuse7l-e653e16c74b92572869dd4921981018b av_one_third  avia-builder-el-5  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-l9dzmszr-49036286b4ea701fafdf27e3445ab111 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Cost<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">&#8211; 77%<\/h2>\n<\/div><\/section><\/div>\n<div  class='flex_column av-3mtlegh-b3ae07af6016d8e0b3fe42614c1e2f83 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_hr  flex_column_div  '     ><section  class='av_textblock_section av-l9dznify-4709ecdcdbef8ebfa1520d0fc5549f0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">ROI<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 158%<\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34jxzn5-f4c9578ec1b2632809dda52dcebd3fd2\">\n#top .hr.hr-invisible.av-34jxzn5-f4c9578ec1b2632809dda52dcebd3fd2{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-34jxzn5-f4c9578ec1b2632809dda52dcebd3fd2 hr-invisible  avia-builder-el-9  el_after_av_one_third  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9dzobyl-e7df79a685ea4cdd5ed7b337f20381c5\">\n#top .hr.hr-invisible.av-l9dzobyl-e7df79a685ea4cdd5ed7b337f20381c5{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-l9dzobyl-e7df79a685ea4cdd5ed7b337f20381c5 hr-invisible  avia-builder-el-10  el_after_av_hr  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l9dzrna3-39cfd2eff4d3a16888f767f360ea010e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>1. How does the client get to Mister Ads?\u00a0<\/b><\/h3>\n<p>The client, <strong><a href=\"https:\/\/www.drinksco.es\/\">Drinks&amp;Co<\/a>, <\/strong>is the largest European marketplace for wine, sparkling wine and spirits from all over the world. It has a catalog of more than 75,000 products for sale in 14 countries and, although they are a Spanish company, they have more than 50,000 customers spread throughout the continent.<\/p>\n<p>We resume the project in Mister Ads in April 2022 seeking to achieve the proposed objectives.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qrxrkh-7eaa61ce2f37d8003129a58b6aa845ab\">\n#top .hr.hr-invisible.av-2qrxrkh-7eaa61ce2f37d8003129a58b6aa845ab{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-2qrxrkh-7eaa61ce2f37d8003129a58b6aa845ab hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l9dzw7gr-67e15f4c3f3730aad88de55d1311368d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>2. What goals did they want to achieve?\u00a0<\/b><\/h3>\n<p>Drinks&amp;Co&#8217;s objective was to improve ROI by seeking greater profitability in Google Ads campaigns.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23cajdd-7bd1810adc014c0e0358dfe3bc8d3f5d\">\n#top .hr.hr-invisible.av-23cajdd-7bd1810adc014c0e0358dfe3bc8d3f5d{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-23cajdd-7bd1810adc014c0e0358dfe3bc8d3f5d hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l9dzz587-3cfc4bf7472d60ed1630ad498593f7f0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>3. How do we help them achieve their goals?\u00a0<\/b><\/h3>\n<p>First of all, we did an analysis of the campaigns they had at that time to obtain the improvement points for them.<\/p>\n<p>Based on the needs of the client, we change the strategy of the campaigns focusing on a target ROAS to adapt them to the objective. We eliminated the campaigns that were not generating results and created new campaigns focused on the objective.<\/p>\n<p>The campaigns that are working best are:<\/p>\n<ul>\n<li aria-level=\"1\">Shopping: They have allowed us to reach all users with the products that have the best online sales.<\/li>\n<li aria-level=\"1\">Search: We promote specific categories and brands to reach the Top of Mind of customers.<\/li>\n<li aria-level=\"1\">DSA: It has allowed us to arrive with the entire catalog quickly and agilely, better detecting the most sought-after categories and products.<\/li>\n<\/ul>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rkzc9d-d19f61aee0d1247c2030a9cff2e2b393\">\n#top .hr.hr-invisible.av-1rkzc9d-d19f61aee0d1247c2030a9cff2e2b393{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1rkzc9d-d19f61aee0d1247c2030a9cff2e2b393 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l9e06uui-08eff0098f59992091d53903e12604ba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>4. What results have we achieved?\u00a0<\/b><\/h3>\n<p>Comparing the period of April to August 2022 with the previous 5 months, we have achieved these improvements in the results of the client:<\/p>\n<\/div><\/section>\n<div  class='flex_column av-15q2q0h-2c37f56df2d29259748d63550f2a56fd av_one_fourth  avia-builder-el-18  el_after_av_textblock  el_before_av_one_fourth  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-l9e0rvqn-f891cb620181a7d35e9334823bb61a12 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Cost<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">&#8211; 77%<\/h2>\n<\/div><\/section><\/div>\n<div  class='flex_column av-vd0icx-8a856e3134abccb42ae1edfd36717c13 av_one_fourth  avia-builder-el-20  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-l9e0s5zb-92c5034a9c586449f1a982bff30da847 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">ROI<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 158%<\/h2>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MAXIMIZE ROI MAKING PROFITABILITY COSTS<\/p>\n","protected":false},"author":4,"featured_media":10312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":["post-10306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximize ROI making profitability costs<\/title>\n<meta name=\"description\" content=\"Do you want to know how to maximize ROI by making costs profitable? 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