{"id":9932,"date":"2022-07-11T12:38:41","date_gmt":"2022-07-11T12:38:41","guid":{"rendered":"https:\/\/misterads.es\/study-case-beauty-industry\/"},"modified":"2023-06-19T11:53:27","modified_gmt":"2023-06-19T10:53:27","slug":"study-case-beauty-industry","status":"publish","type":"post","link":"https:\/\/misterads.es\/en\/study-case-beauty-industry\/","title":{"rendered":"Study Case Beauty industry"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_heading  avia-builder-el-first   container_wrap sidebar_right'  ><div  class='avia-slideshow av-3j7vt0-6a01293ccfc6338a4e4e03bc1d8db35f avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-3j7vt0-6a01293ccfc6338a4e4e03bc1d8db35f__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-9074 avia-img-lazy-loading-not-9074\"  src=\"https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Caso-de-exito-SEO-cliente-sector-belleza-1500x430.png\" width=\"1500\" height=\"430\" title='Case Study SEO, beauty industry client' alt='Posicionamiento SEO'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Caso-de-exito-SEO-cliente-sector-belleza.png 1500w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Caso-de-exito-SEO-cliente-sector-belleza-300x86.png 300w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Caso-de-exito-SEO-cliente-sector-belleza-1030x295.png 1030w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Caso-de-exito-SEO-cliente-sector-belleza-768x220.png 768w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Caso-de-exito-SEO-cliente-sector-belleza-705x202.png 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9932'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l25xls15-581a09c42f887a6d374adb676166fe6c\">\n#top .av-special-heading.av-l25xls15-581a09c42f887a6d374adb676166fe6c{\npadding-bottom:10px;\ncolor:#ff6c2f;\n}\nbody .av-special-heading.av-l25xls15-581a09c42f887a6d374adb676166fe6c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l25xls15-581a09c42f887a6d374adb676166fe6c .special-heading-inner-border{\nborder-color:#ff6c2f;\n}\n.av-special-heading.av-l25xls15-581a09c42f887a6d374adb676166fe6c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l25xls15-581a09c42f887a6d374adb676166fe6c av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >SEO POSITIONING<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='flex_column_table av-8lv8ro-fce3a8e1eba981cd8c786f19f4bacc1c sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8lv8ro-fce3a8e1eba981cd8c786f19f4bacc1c\">\n.flex_column.av-8lv8ro-fce3a8e1eba981cd8c786f19f4bacc1c{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-8lv8ro-fce3a8e1eba981cd8c786f19f4bacc1c av_one_third  avia-builder-el-2  el_after_av_heading  el_before_av_one_third  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-l25zsnkz-ddf4ef590b45043515c0c56e86117ffe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Industry<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">Beauty<\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-76h3tw-0c93ea077995ea358d471a4bb940ab98\">\n.flex_column.av-76h3tw-0c93ea077995ea358d471a4bb940ab98{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-76h3tw-0c93ea077995ea358d471a4bb940ab98 av_one_third  avia-builder-el-4  el_after_av_one_third  el_before_av_one_third  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-65c344-a5a9f210605a425317d3830ef279ac2d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Users<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 44,36%<\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41slvo-7d4afba84476c5b0ed7ff9b715aa9512\">\n.flex_column.av-41slvo-7d4afba84476c5b0ed7ff9b715aa9512{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-41slvo-7d4afba84476c5b0ed7ff9b715aa9512 av_one_third  avia-builder-el-6  el_after_av_one_third  el_before_av_hr  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-1vojb8-9da8d57b2f23a4bb0eaa16587c8016eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Impressions<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 605,60%<\/h2>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u0knn8-7d404cd7c48b549662f34b4aa0e8e974\">\n#top .hr.hr-invisible.av-u0knn8-7d404cd7c48b549662f34b4aa0e8e974{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-u0knn8-7d404cd7c48b549662f34b4aa0e8e974 hr-invisible  avia-builder-el-8  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l25xmpt0-095e9e8879b3d7be1d832bdd4ed645ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>1. How does the client get to Mister Ads?\u00a0<\/b><\/h3>\n<p>The client, a reference brand in exclusively professional global beauty around the world, arrives at the agency in October 2019. At that time they were not satisfied with the traffic their website was receiving.<br \/>\nFor reasons of confidentiality we cannot reveal the identity of the client.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-smw17o-d6f70677fc3724d5b2062489e1483d30\">\n#top .hr.hr-invisible.av-smw17o-d6f70677fc3724d5b2062489e1483d30{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-smw17o-d6f70677fc3724d5b2062489e1483d30 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l25xpmcb-f9e8598a9c325740815f1b15482d3dd8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>2. What was the goal to achieve?<\/b><\/h3>\n<p>The objective of the brand was to increase the number of unpaid traffic visits, seeking to increase the dissemination of new product launches, in addition to ensuring that more end consumers were able to locate a local distributor.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2o9zhw-c788ac42ac7b44bcba9d207a3b45f2bf\">\n#top .hr.hr-invisible.av-2o9zhw-c788ac42ac7b44bcba9d207a3b45f2bf{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2o9zhw-c788ac42ac7b44bcba9d207a3b45f2bf hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l25xqqgm-332d3f35c74f8229643845c47013c4d8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>3. How do we help them achieve their goals?\u00a0<\/b><\/h3>\n<p>We first analyzed the website to detect in which sections the highest % of the Crawl Budget was wasted. Once this has been channeled correctly, we begin to work on Interlinking in addition to reviewing the keywords in the post articles.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2iuigk-81d17a7a996f026357e4f0ec12a1a400\">\n#top .hr.hr-invisible.av-2iuigk-81d17a7a996f026357e4f0ec12a1a400{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2iuigk-81d17a7a996f026357e4f0ec12a1a400 hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l25y2rgc-e77ef5611d311679c9fa1622a82db91b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>4. What results have we achieved?<\/b><\/h3>\n<p>We are going to see the traffic figures obtained from October 2019 to September 2021. Since 2020 has been an atypical year, we should not take this into account in the comparison.<\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td>Oct-Dec \u201819<\/td>\n<td>Jan-Dec \u201820<\/td>\n<td>Jan-Sept \u201821<\/td>\n<\/tr>\n<tr>\n<td>Sessions<\/td>\n<td>34.707 (11.569 average\/month)<\/td>\n<td>209.560 (17.463 average\/month)<\/td>\n<td>124.938 (13.882 average\/month)<\/td>\n<\/tr>\n<tr>\n<td>Goals<\/td>\n<td>33.236 (11.078 average\/month)<\/td>\n<td>186.302 (15.525 average\/month)<\/td>\n<td>138.236 (15.360 average\/month)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h5><\/h5>\n<\/div><\/section>\n<section  class='av_textblock_section av-l25z6ymu-369a724841ad94688775fe9d3f568302 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2019 vs 2021:<\/h5>\n<\/div><\/section>\n<div class='flex_column_table av-b2uwk4-df2cc2e1b5b755ecb2fd079f539a958d sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b2uwk4-df2cc2e1b5b755ecb2fd079f539a958d\">\n#top .flex_column_table.av-equal-height-column-flextable.av-b2uwk4-df2cc2e1b5b755ecb2fd079f539a958d{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-b2uwk4-df2cc2e1b5b755ecb2fd079f539a958d{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-b2uwk4-df2cc2e1b5b755ecb2fd079f539a958d av_one_third  avia-builder-el-17  el_after_av_textblock  el_before_av_one_third  first no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-l25y9rcf-54b1496da21ccbe8c835a2783b82594b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Sessions<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 18,85%<\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-98isc4-c88aaba089b49e4fb66e997c4a602204\">\n#top .flex_column_table.av-equal-height-column-flextable.av-98isc4-c88aaba089b49e4fb66e997c4a602204{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-98isc4-c88aaba089b49e4fb66e997c4a602204{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-98isc4-c88aaba089b49e4fb66e997c4a602204 av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_one_third  no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-l25ya28w-a2d20327d370e1a7c8ccd43afded2a77 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Users<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 16,32%<\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-77kbv8-de27c2aadf8da749725d48d50b81c405\">\n#top .flex_column_table.av-equal-height-column-flextable.av-77kbv8-de27c2aadf8da749725d48d50b81c405{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-77kbv8-de27c2aadf8da749725d48d50b81c405{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-77kbv8-de27c2aadf8da749725d48d50b81c405 av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_textblock  no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-l25yanlt-d5549c5dd1d32d50980b18741a362d2b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Goals<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 14,77%<\/h2>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<section  class='av_textblock_section av-l25ycjal-8e80191ec7bf55b0f93f5a07472bac80 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>Oct 2019 vs Oct 2021:<\/h5>\n<\/div><\/section>\n<div class='flex_column_table av-5pwqtw-8c52aeb2df6a43d4f217fa6f72b7d201 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5pwqtw-8c52aeb2df6a43d4f217fa6f72b7d201\">\n#top .flex_column_table.av-equal-height-column-flextable.av-5pwqtw-8c52aeb2df6a43d4f217fa6f72b7d201{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-5pwqtw-8c52aeb2df6a43d4f217fa6f72b7d201{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-5pwqtw-8c52aeb2df6a43d4f217fa6f72b7d201 av_one_third  avia-builder-el-24  el_after_av_textblock  el_before_av_one_third  first no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-l25yfbz8-bd31d52e10da315ee0ac5f85eba19bc7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Sessions<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 45,13%<\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3mimhw-e106af8893a68f8d2a2e19ff0e6a1ec1\">\n#top .flex_column_table.av-equal-height-column-flextable.av-3mimhw-e106af8893a68f8d2a2e19ff0e6a1ec1{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-3mimhw-e106af8893a68f8d2a2e19ff0e6a1ec1{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-3mimhw-e106af8893a68f8d2a2e19ff0e6a1ec1 av_one_third  avia-builder-el-26  el_after_av_one_third  el_before_av_one_third  no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-l25yfk2b-b5a22200f2e8617e8f7e33d663eb965e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Users<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 44,36%<\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dlgwk-16142dc1588f6917cd88637e66d4cb5c\">\n#top .flex_column_table.av-equal-height-column-flextable.av-2dlgwk-16142dc1588f6917cd88637e66d4cb5c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-2dlgwk-16142dc1588f6917cd88637e66d4cb5c{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-2dlgwk-16142dc1588f6917cd88637e66d4cb5c av_one_third  avia-builder-el-28  el_after_av_one_third  el_before_av_image  no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-l25yfrwz-d93d09eab73324e3545942ea33034be0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Goals<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 34,56%<\/h2>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l25yygxq-6df0212a1c8295bca849fb49c98c044a\">\n.avia-image-container.av-l25yygxq-6df0212a1c8295bca849fb49c98c044a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l25yygxq-6df0212a1c8295bca849fb49c98c044a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l25yygxq-6df0212a1c8295bca849fb49c98c044a av-styling- avia-align-center  avia-builder-el-30  el_after_av_one_third  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9055 avia-img-lazy-loading-not-9055 avia_image ' src=\"https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Sesiones-sector-belleza-1-1030x173.png\" alt='Posicionamiento SEO' title='Beauty industry sessions'  height=\"173\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Sesiones-sector-belleza-1-1030x173.png 1030w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Sesiones-sector-belleza-1-300x50.png 300w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Sesiones-sector-belleza-1-768x129.png 768w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Sesiones-sector-belleza-1-705x118.png 705w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Sesiones-sector-belleza-1.png 1110w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3w5ms4-ef0e1773a63bcca8ce2756d306ca9d34\">\n#top .hr.hr-invisible.av-3w5ms4-ef0e1773a63bcca8ce2756d306ca9d34{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-3w5ms4-ef0e1773a63bcca8ce2756d306ca9d34 hr-invisible  avia-builder-el-31  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l25yj7pj-eac0ec1b27ef6041d517bac7a1437579 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With Google Search Console we obtain this data, comparing the last 6 months (April &#8211; September &#8217;21) with the previous 6 months (November &#8217;20 &#8211; March &#8217;21):<\/p>\n<\/div><\/section>\n<div class='flex_column_table av-o6mklg-0c8e2b2c05e66e3595be964b01adfb23 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o6mklg-0c8e2b2c05e66e3595be964b01adfb23\">\n#top .flex_column_table.av-equal-height-column-flextable.av-o6mklg-0c8e2b2c05e66e3595be964b01adfb23{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-o6mklg-0c8e2b2c05e66e3595be964b01adfb23{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-o6mklg-0c8e2b2c05e66e3595be964b01adfb23 av_one_third  avia-builder-el-33  el_after_av_textblock  el_before_av_one_third  first no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-mglf2s-829524d5c80f9f82d06fc20d3f294bc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Clicks<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 4,50%<\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7g91g-1b2d4ffee338e40da1d61477c6d86c7d\">\n#top .flex_column_table.av-equal-height-column-flextable.av-k7g91g-1b2d4ffee338e40da1d61477c6d86c7d{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-k7g91g-1b2d4ffee338e40da1d61477c6d86c7d{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-k7g91g-1b2d4ffee338e40da1d61477c6d86c7d av_one_third  avia-builder-el-35  el_after_av_one_third  el_before_av_hr  no_margin flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-igdsxg-2fe05356f7ae0e6362f415f340a345ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Impressions<\/h3>\n<h2 style=\"text-align: center; color: #ff6c2f;\">+ 605,60%<\/h2>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e73jis-1dbafa06bce454658f854ba685813084\">\n#top .hr.hr-invisible.av-e73jis-1dbafa06bce454658f854ba685813084{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-e73jis-1dbafa06bce454658f854ba685813084 hr-invisible  avia-builder-el-37  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-bz1638-a9c725e89b7c9110a4bd68c24d6f181b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In terms of search terms, some branded ones have decreased but we have increased 285 new keywords. (due to confidentiality we cannot give more details)<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23po9g-aaf5249a94fc8471223c612f6df4e7be\">\n#top .hr.hr-invisible.av-23po9g-aaf5249a94fc8471223c612f6df4e7be{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-23po9g-aaf5249a94fc8471223c612f6df4e7be hr-invisible  avia-builder-el-39  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-l25ypxyz-f9c94f9cb8d9763a48009d5b368f1651 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>On August 23, 2021 there was an update to the Google algorithm and it always causes some fear of how this update can affect our website. But if things are done well it can benefit us and in this graph we see how the client&#8217;s website responded to this change.<\/p>\n<p>The circle marks the time of the Google update.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l25ys7z8-72fc872574995160fd08ca8780fbf589\">\n.avia-image-container.av-l25ys7z8-72fc872574995160fd08ca8780fbf589 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l25ys7z8-72fc872574995160fd08ca8780fbf589 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l25ys7z8-72fc872574995160fd08ca8780fbf589 av-styling- avia-align-center  avia-builder-el-41  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9063 avia-img-lazy-loading-not-9063 avia_image ' src=\"https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Actualizacion-algoritmo-Google-sector-belleza.png\" alt='Google beauty sector algorithm update' title='Google beauty sector algorithm update'  height=\"300\" width=\"533\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Actualizacion-algoritmo-Google-sector-belleza.png 533w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Actualizacion-algoritmo-Google-sector-belleza-300x169.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-l25ytpqo-6f679ea0cbfd614ff7101581351e79fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The blue line shows the evolution of clicks and the purple line shows the evolution of impressions.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8714dg-cf0a1ab168ad7c440d00d2237c6533c7\">\n#top .hr.hr-invisible.av-8714dg-cf0a1ab168ad7c440d00d2237c6533c7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-8714dg-cf0a1ab168ad7c440d00d2237c6533c7 hr-invisible  avia-builder-el-43  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-6dvfxg-5db2b87c26e9a6d601db4d7d054af1aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Here we see this increase more significantly with SEMrush:<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l25ywgqy-e611e0958000e6b2cc276e1efb6237be\">\n.avia-image-container.av-l25ywgqy-e611e0958000e6b2cc276e1efb6237be img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l25ywgqy-e611e0958000e6b2cc276e1efb6237be .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l25ywgqy-e611e0958000e6b2cc276e1efb6237be av-styling- avia-align-center  avia-builder-el-45  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9066 avia-img-lazy-loading-not-9066 avia_image ' src=\"https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Semrush-sector-belleza.png\" alt='Semrush sector belleza' title='Semrush beauty industry'  height=\"429\" width=\"503\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Semrush-sector-belleza.png 503w, https:\/\/misterads.es\/wp-content\/uploads\/2022\/04\/Semrush-sector-belleza-300x256.png 300w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO POSITIONING<\/p>\n","protected":false},"author":4,"featured_media":9936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[125,136],"class_list":["post-9932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito-en","tag-casos-de-exito-en","tag-seo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Study Case Beauty industry - Mister Ads<\/title>\n<meta name=\"description\" content=\"What did we do to have a good result with our client? Find out! How can we help your business? Contact us without commitment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/misterads.es\/en\/study-case-beauty-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Case Beauty industry - Mister Ads\" \/>\n<meta property=\"og:description\" content=\"What did we do to have a good result with our client? Find out! How can we help your business? 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