Industry
Education
Pre-enrollment
+ 20%
CPL
– 35%
1. How did the client find Mister Ads?
The client, Garbí Pere Vergés, needed to improve their digital campaign results in order to maintain pre-enrollments in Early Childhood Education, in a context of increasing competition and declining birth rates.
2. What goals did they want to achieve?
The school’s goal was clear: to secure the necessary pre-enrollments to achieve full occupancy in Early Childhood, Primary, and Secondary Education (ESO) across their two charter schools in Esplugues and Badalona, which together serve approximately 2,000 students. Additionally, they made an extra effort to expand the High School (Bachillerato) program, offered as a private option, successfully opening a new class line at one of the schools.
3. How did we help them achieve their goals?
At Mister Ads, we designed a 100% results-driven strategy, based on complete traceability, precise geographic segmentation, and advertising automation:
Google Ads
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Search campaigns targeting key areas in the Barcelona metropolitan region.
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Full coverage for searches like “nursery school Badalona” or “high school in Esplugues.”
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Daily optimization based on search terms, conversion rates, and geolocation data.
Meta Ads
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Emotionally driven video campaigns aimed at parents in Badalona, Esplugues, Sant Just, Sant Feliu, L’Hospitalet…
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Strategic retargeting with tailored ads for open house events, including direct links to enrollment.
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Advanced segmentation by behavior and prior interactions.
