WEB AND APP ANALYTICS
Analytics is essential to know what happens on your website and/or app.
We help you to obtain and understand this data, to make the appropriate decisions that lead you to achieve your goals.
DO YOU WANT TO IMPROVE THE RESULTS OF YOUR WEBSITE OR APP?
You have a website or mobile app but you’re not satisfied with the results you’re getting and you think they could improve. Then you have some doubts. What’s happening on your website or app? Are you having a traffic? How do users behave? Why don’t you have the desired conversion?
If you have ever asked yourself these questions and you can not get an answer, an analysis of your website or app is just what you need.
WEB AND APP ANALYSIS. WHAT IS IT AND WHAT IS IT FOR?
Web analysis or app is a set of techniques related to the collection, reporting, and analysis of data from a web page or app. To understand and optimize your traffic, boost the strategy and improve the user experience.
It is not only about analyzing, but having critical assessment of the situation and knowing how to interpret the information provided by the different tools and forms of analytics. Whether it is a website or app for an eCommerce, a corporate site, an advertising portal, or a social network.
Through web analysis, the impact of online marketing campaigns is also studied, how users behave, which keywords work best, trends, etc.
A STEP TOWARDS SUCCESS
Web analytics is another step towards success since to analyze in a correct way we must be clear about our objectives based on key performance indicators. With KPIs (Key Performance Indicators) we will evaluate these factors, variables, and units of measurement of marketing strategies depending on each type of business.
The most important task is to read the data and interpret it, to obtain conclusions that help us improve the user experience and thus manage strategies for customer loyalty, satisfaction, acquisition, and retention. Web analytics is born precisely from the need to measure the return on investment of each visit on our website and/or app.
IMPROVEMENT AND OPTIMIZATION OF YOUR WEBSITE OR APP
To properly manage our digital business it is necessary to optimize our website or app to sell more or attract more customers. Also to identify our correct audience and connect with it. It is important to transform that data to give value to our business and identify the points of improvement.
The analysis of web pages and apps provides us with valuable information and data that can be used to create a better user experience for visitors. Understanding customer behavior is also key to optimizing a website or app for conversion metrics.
With website or app analytics, you can also track the effectiveness of online marketing campaigns to help you decide where to invest future efforts.
HOW DO WE DO IT?
Many tools allow us to perform analytics. We are experts using:
- Google Tag Manager: Simplifies the process of managing website tags.
- Matomo: We can know full details about our visitors in real-time, or see the results of our marketing campaigns, among many other functions.
- Google Analytics: It allows us to group all the traffic of our website according to a buying and/or acquisition behavior.
- Hotjar: With this tool, we analyze the interaction and user experience on our website.
- Google Data Studio: This allows us to convert all the data we obtain in Google into straightforward and always updated reports and dashboards.
- Google Optimize: To run experiments on websites and customize content for different audiences.
Our tools
We are experts using these tools
We would love to help you with your project
RESPONSIBLE FOR TREATMENT: CAES MARKETING, S.L.
PURPOSE: Respond to the user’s request.
LEGITIMATION: Consent of the interested party.
ASSIGNMENTS: No assignments are foreseen, except by legal obligation or judicial requirement.
RIGHTS: Access, rectification, deletion, opposition, limitation, portability, revocation of consent. If you consider that the processing of your data does not comply with the regulations, you can go to the Control Authority (www.aepd.es).
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