Sector
Home Décor
Revenue
+ 13%
Net profit margin
+ 17%
B2B Enquiries
x 4
SEO Traffic
+ 40%
1. How does the client find Mister Ads?
El Mundo del Papel Pintado is a company specializing in wallpaper and decorative solutions, offering a wide range of products and services to both private customers and professionals.
The objective of the project was to strengthen its digital presence and make its online acquisition channels contribute more effectively to business growth.
To achieve this, at Mister Ads we worked on Google Ads and SEO strategies in an integrated way, aiming not only to increase traffic volume, but also to attract higher-quality visitors and turn them into genuine business opportunities.
2. What were their goals?
The project had several key objectives:
- Increase revenue generated through Google Ads.
- Improve the profitability of advertising investment.
- Increase the net profit margin generated through the SEM channel.
- Strengthen the acquisition of professional customers and B2B business opportunities.
- Increase organic traffic from search engines.
- Strengthen the brand and its products’ visibility and rankings on Google.
The strategy was designed from a holistic perspective, working on SEO and SEM in a complementary way to capitalize on both existing demand and organic growth opportunities.
3. How did we help them achieve their goals?
Google Ads
At Mister Ads, we optimized the Google Ads strategy with a focus on profitability and business growth, continuously analyzing campaign performance, user searches, and the quality of the traffic generated.
This work helped improve the efficiency of the advertising investment and focus campaigns on searches with the highest conversion potential.
We also paid particular attention to acquisition opportunities within the professional segment, with the aim of increasing enquiries from companies and industry professionals.
SEO
In parallel, we developed an SEO strategy aimed at increasing El Mundo del Papel Pintado’s visibility in Google’s organic search results.
The work focused on improving the project’s visibility for relevant searches related to its products and services, addressing website optimization, content, and positioning opportunities.
The goal was not simply to generate more visits, but to attract qualified organic traffic with genuine commercial potential.
4. What results have we achieved?
The combination of a profitability-focused SEM strategy and an SEO strategy focused on organic growth has delivered significant results for El Mundo del Papel Pintado.
Google Ads
+13% Revenue
We increased the revenue generated through Google Ads, strengthening the channel’s contribution to the business.
+17% Net Profit Margin
Campaign optimization not only increased sales, but also improved profitability and the net profit margin generated.
4x B2B Enquiries
Enquiries from professional customers quadrupled, strengthening the acquisition of B2B business opportunities.
SEO
+40% Organic Traffic
Traffic from the SEO channel increased by 40%, boosting brand visibility and attracting more users interested in its products.
Growth Driven by Results
The El Mundo del Papel Pintado case study demonstrates the value of working on SEO and SEM in a coordinated way.
While Google Ads enables us to capture existing demand immediately and optimize investment towards the most profitable opportunities, SEO helps build a sustainable source of organic traffic over the long term.
The result is a business-focused digital strategy capable of generating more revenue, improving profitability, and increasing business opportunities, across both B2C and B2B markets.
