Industry

Beauty

Users

+ 44,36%

Impressions

+ 605,60%

1. How does the client get to Mister Ads? 

The client, a reference brand in exclusively professional global beauty around the world, arrives at the agency in October 2019. At that time they were not satisfied with the traffic their website was receiving.
For reasons of confidentiality we cannot reveal the identity of the client.

2. What was the goal to achieve?

The objective of the brand was to increase the number of unpaid traffic visits, seeking to increase the dissemination of new product launches, in addition to ensuring that more end consumers were able to locate a local distributor.

3. How do we help them achieve their goals? 

We first analyzed the website to detect in which sections the highest % of the Crawl Budget was wasted. Once this has been channeled correctly, we begin to work on Interlinking in addition to reviewing the keywords in the post articles.

4. What results have we achieved?

We are going to see the traffic figures obtained from October 2019 to September 2021. Since 2020 has been an atypical year, we should not take this into account in the comparison.

Oct-Dec ‘19 Jan-Dec ‘20 Jan-Sept ‘21
Sessions 34.707 (11.569 average/month) 209.560 (17.463 average/month) 124.938 (13.882 average/month)
Goals 33.236 (11.078 average/month) 186.302 (15.525 average/month) 138.236 (15.360 average/month)
2019 vs 2021:

Sessions

+ 18,85%

Users

+ 16,32%

Goals

+ 14,77%

Oct 2019 vs Oct 2021:

Sessions

+ 45,13%

Users

+ 44,36%

Goals

+ 34,56%

With Google Search Console we obtain this data, comparing the last 6 months (April – September ’21) with the previous 6 months (November ’20 – March ’21):

Clicks

+ 4,50%

Impressions

+ 605,60%

In terms of search terms, some branded ones have decreased but we have increased 285 new keywords. (due to confidentiality we cannot give more details)

On August 23, 2021 there was an update to the Google algorithm and it always causes some fear of how this update can affect our website. But if things are done well it can benefit us and in this graph we see how the client’s website responded to this change.

The circle marks the time of the Google update.

Google beauty sector algorithm update

The blue line shows the evolution of clicks and the purple line shows the evolution of impressions.

Here we see this increase more significantly with SEMrush: