MAXIMIZE ROI MAKING PROFITABILITY COSTS
Drinks & Co
1. How does the client get to Mister Ads?
The client, Drinks&Co, is the largest European marketplace for wine, sparkling wine and spirits from all over the world. It has a catalog of more than 75,000 products for sale in 14 countries and, although they are a Spanish company, they have more than 50,000 customers spread throughout the continent.
We resume the project in Mister Ads in April 2022 seeking to achieve the proposed objectives.
2. What goals did they want to achieve?
Drinks&Co’s objective was to improve ROI by seeking greater profitability in Google Ads campaigns.
3. How do we help them achieve their goals?
First of all, we did an analysis of the campaigns they had at that time to obtain the improvement points for them.
Based on the needs of the client, we change the strategy of the campaigns focusing on a target ROAS to adapt them to the objective. We eliminated the campaigns that were not generating results and created new campaigns focused on the objective.
The campaigns that are working best are:
- Shopping: They have allowed us to reach all users with the products that have the best online sales.
- Search: We promote specific categories and brands to reach the Top of Mind of customers.
- DSA: It has allowed us to arrive with the entire catalog quickly and agilely, better detecting the most sought-after categories and products.
4. What results have we achieved?
Comparing the period of April to August 2022 with the previous 5 months, we have achieved these improvements in the results of the client: